« To accompany you is to recognize your specificity, to develop the suitable methods for you and to enlighten you in your decision makings. »
TYPE OF STUDIES CARRIED OUT BY SEREC:
Quantitative studies: usage and attitudes, Omnibus studies (by subscription)…
Qualitative studies: individual interviews and focus groups
OUR LINE OF CONDUCT:
No standardisation: each carried out study for each one of our clients is a specific case;
To satisfy the expectations of our clients;
Strict control of fieldwork operations;
Respect of total confidentiality.
A multidisciplinary team of experienced executives: Marketers, economists, sociologists, statisticians and computer specialists;
Teams of investigators systematically trained for each case of study;
Department of coding and data entry;
More than 30 years of experience in marketing studies - SEREC is one of the first market research instituts in Morocco.