Serec, the professional in Moroccan sectorial studies since 1979

SEREC Industry Reports

SEREC publishes multi-client research reports covering the main sectors and markets in Morocco.

These reports provide a clear and in-depth view of each sector’s dynamics — including its economic weight, challenges, growth prospects, transformations, and key players.

As genuine decision-making tools, they enable executives and investors to:

Understand the structure and trends of the market;
Identify the main operators and their market shares;
Anticipate strategic shifts and development opportunities;
Navigate the regulatory framework of the sector.

Each report is developed by our economic analysts, based on official and reliable sources, complemented by field research and interviews with professionals, industry experts, and key stakeholders.

SEREC reports provide a solid foundation for understanding, comparing, and anticipating market trends and transformations in Morocco.

Contents of SEREC Industry Reports

Each SEREC study delivers a comprehensive analysis of the economic, commercial, and regulatory dimensions of the sector under review.

The reports include:

Global economic trends for the sector;
Economic policies and public investment programs related to the sector;
The market structure and its competitive environment;
The supply side (local production, imports, key players);
The demand side (domestic consumption, exports, distribution channels);
The main clients, products, and brands in the market;
An analysis of international trade flows;
The historical evolution, recent trends, and growth forecasts;
The regulatory and institutional framework governing the sector.

These studies offer a 360-degree view of the market, helping decision-makers evaluate opportunities, anticipate changes, and make informed strategic choices.