+212 522 20 33 05

Studies & Surveys – SEREC

Approaches that recognize your specificity and enlighten you on your market.

Studies & Surveys – SEREC

SEREC is a recognized specialist in market investigation.

We conduct custom-designed B2B and B2C studies in Morocco and across Africa, tailored to each client’s specific needs.

Our expertise covers a wide range of research approaches:

  • Marketing surveys: U&A (usage and attitudes), customer satisfaction, brand image and positioning, product/concept/packaging/price tests, pre- and post-advertising tests, opinion polls, mystery shopping, and field observation...
  • Economic and sectoral studies: feasibility analyses, value chain studies, market diagnostics, and competitive analyses.

We combine qualitative and quantitative methodologies, using various data collection modes — face-to-face (PAPI/CAPI), telephone (CATI), or online (CAWI) — depending on field conditions and project objectives.

Our resources

  • A nationwide team of experienced interviewers and supervisors;
  • Specialized consultants (in marketing, statistics, economics, and management);
  • Industry experts for sectoral studies;
  • Fully equipped facilities for focus groups, product tests, and observational studies;
  • Advanced digital tools for data collection and processing.

Our studies support companies in their creation, expansion, and innovation projects, providing them with an in-depth understanding of markets, players, and trends.

SEREC operates across multiple sectors: food industry, automotive, retail, energy, finance, healthcare, telecommunications, industry, real estate, tourism, transport, among others.

As a member of ESOMAR (the World Association of Market, Opinion, and Social Research Professionals), our consultants adhere to the ICC/ESOMAR International Code on Market, Opinion, and Social Research and Data Analytics — ensuring the highest ethical and professional standards.

SEREC also complies with Law 09-08 on personal data protection in Morocco.

Our commitment: reliable, ethical, and decision-oriented research.

DOWNLOAD OUR BROCHURE SEREC/ MARKET RESEARCH
Testimonials:
SMM SOCODAM DAVUM

M. Ezzerari Abdellatif-Marketing & Communication Officer

SMM SOCODAM DAVUM

« For more than five years, SEREC has regularly conducted studies on the satisfaction and expectations of our clients. We particularly appreciate the responsiveness, listening skills and professionalism of its team. For each service provided, we were very satisfied with the quality of the survey results and their presentation, the respect of the survey’s deadline and SEREC’s flexibility in conducting the survey according to our availability and expectations.»

Bimbo Morocco

M. Mohamed Younes Jouraiphy-Marketing Manager

Bimbo Morocco

« An expert and passionate team who has been with us for more than two years in an efficient and punctual way to meet our different needs, even those of last minutes.»

Areas of Expertise

INDUSTRY REPORTS

Contact us

+212 522 20 33 05
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